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Back to Basics:Trends and Educator Outlooks on School Spending

May 22, 2018

Presented by Bob Stimolo, president and founder, School Market Research Institute, Inc.

The economy is heating up but how does that affect the education market and your business? Bob Stimolo, president and founder of School Market Research Institute has shared some information on this webinar.

Bob presented results from SMRI’s survey of school marketers for FY 2017 in a webinar especially created for EBMA members coming this May. In addition, he shared a surprising comparison of how school marketers and school secretaries rank the effectiveness of various promotion and marketing media.  A long time provider of services exclusively to companies that sell into PreK-12 education, Bob also included a rundown of the basic practices needed to assure continued success in this challenging market.

Please be sure to share this  webcast with your colleagues, and for the publishing members, please make sure to share with those in Marketing and Sales. Please download the PowerPoint slide deck here


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