• 26 Apr 2018
    • 11:00 AM - 12:00 PM
    • Online Webinar

    Cultural Competency in the Educational Channel for Wholesalers & Publishers:
    Key Concepts

    April 26, 2018
    11:00 AM EST 

    Presented by:

    Shelley Diaz, Reviews Manager, School Library Journal
    Kiera Parrott, Reviews Director, School Library Journal and Library Journal

    As publishing heeds the call for more and better diversity within children’s and YA literature, the path is not always clear. What do editors and marketing staff need to know about stereotypes, tropes, and loaded language? What do publishing professionals need to understand about implicit bias? How do “own voices” books and sensitivity readers fit into the publishing ecosystem? This program will also be especially relevant to the wholesaler teams involved in collection development, collection management, merchandising and displays, and library marketing and outreach.

    School Library Journal review editors Shelley Diaz and Kiera Parrott will offer definitions, guidance, and a starting place for deeper reflection based upon their work training librarians and publishers on cultural competency.

    About the Presenter

    Shelley Diaz, Reviews Manager,
    School Library Journal

    Kiera Parrott, Reviews Director,
    School Library Journal and Library Journal

    • 22 May 2018
    • 11:00 AM - 12:00 PM
    • Online Webinar

    Back to Basics: Trends and Educator
    Outlooks on School Spending

    May 22, 2018
    11:00 AM EST 

    Presented by:
    Bob Stimolo, President & Founder
    School Market Research Institute 

    The economy is heating up but how does that affect the education market and your business? Bob Stimolo, president and founder of School Market Research Institute has some recent information to share with you.

    Bob will present results from SMRI’s survey of school marketers for FY 2017 in a webinar especially created for EBMA members coming this May. In addition, he’ll share a surprising comparison of how school marketers and school secretaries rank the effectiveness of various promotion and marketing media.

    A long time provider of services exclusively to companies that sell into PreK-12 education, Bob will include a rundown of the basic practices needed to assure continued success in this challenging market.

    About the Presenter

    Bob Stimolo is president and founder of School Market Research Institute, Inc. (www.SMRIinc.com). He is a veteran in the education market with almost 40 years of experience and has helped plan and execute hundreds of sales and marketing campaigns into the preK-12 market.

    In 1980 Bob founded School Market Research Institute and began working with numerous education companies helping them to unlock the mysteries of successful school marketing. Bob keeps abreast of all developments in education and education marketing. He incorporates this knowledge along with his vast direct marketing experience in all his webinars and appearances at trade associations and sales meetings. He is the official school market consultant for the Education Market Association (formerly the National School Supply and Equipment Association) and a regular contributor to their publications. Bob holds a B.A. from the University of Connecticut and an M.B.A. from the University of Hartford.

    SMRI is a full service direct marketing agency serving companies that market products and services to PreK–12 educational institutions. They provide strategic consulting and circulation management services, research, copy and design, list brokerage, and print and mail production services. SMRI conducts an annual survey of school marketers to assess sales growth and identify major issues in the marketplace.

Educational Book & Media Association is a 501(c)6 non-profit organization.

P.O. Box 3363, Warrenton, VA 20188
Ph. 540-318-7770


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